Project   Category
Desert X
| Brand Identity, Experimental Design, Font Design
Playlist: O’CLOCK| Brand Identity, Motion Design, 3D Modeling
Eyebook| Brand Identity, Experimental Design, Editorial Design
Rise| Brand Identity, Print Design, Editorial Design
The Huntington Library| Print Design, Editorial Design
Color Psychology| Book Design, Editorial Design
CPS| UI/UX Design



Experimental
Photography
About Me






















©2024 NNN_(Na Yeon Kim)

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Overview

CPS

The CPS (Check, Protect, and Safety) app serves related to COVID-19. CPS allows users to track the movement of both confirmed and unconfirmed individuals within a community. Given privacy concerns which existed during the initial stages of the pandemic. I aimed to address security issues while still collecting relevant information and data.






User Research


Wants

Through the app, people wants to avoid confirmed movement such as public transportation with confidence and effectively self quarantine.Pains

Many people are concerns that the COVID-19 confimed contact tracking app could expose users’ privacy, including their radius of use.Identify Needs

The use of the COVID-19 tracking app can protect the health of individuals as well as other people, and the purpose of the app is to quickly identify the COVID-19 movement and to prevent the spread.

Target Market



(1)
What do you feel is the best target market for your idea? and why?Many people are scared of COVID-19, and the movements of COVID-19 patients are not transparent in the United States yet. It is necessary to prevent the increase of COVID-19 by collecting more accurate information. It is easy to know the movements of the confirmed people with cell phones, and if they overlap, they will get a exposure notification.

(2)
What is it?You can collect all app services related to COVID-19 and track confirmed people’s movements and real-time tracking.


(3)
Why do you want to do it?
More information is needed to prevent the spread of COVID-19, and what we can do as much as we can should be  careful with each other and protect ourselves.

(4)
We need to get some information about whether the place i go is safe or not.
We need to get some information about whether the place i go is safe or not.

(5)
Who are your audiences that are most likely use your product?
Someone who wants to live safe from COVID-19, and unconfirmed and confirmed or suspected patients. Because it is easy to know the movements of the confirmed people with cell phones, and if they overlap, they have a chance to get a COVID test before it is too late.

Branding
Mission

It is easy to know the movements of the confirmed people with smarphones, and if they overlap, they have a chance to get a COVID test before it is too late. It always more accurate to look up news, but it’s clear and can be monitored 24 hours a day with own smarphone.


Design Principle for App











EASY

ACCURATE

DATA